Market Analysis • Jo&Joe
Myself and fellow graduates conducted a market analysis for Jo&Joe, a daughter company of Accor. Our research resulted in the hostel targeting a market of athletic millenials.
Stakeholder Presentation
This is the video we delivered to stakeholders detailing our research and our proposed strategies.
My team.
Comprised of 6 different nationalities, from 4 continents.
Below are ways Jo&Joe incorporated our suggestions into their market strategy.
Alternative sports are popular around Nation. The company has targeted skateboarders, and climbers from the Arkose gym a block away.
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Remarketing Focus
Jo&Joe's social media presence focuses heavily on frequent visits and local community, a suggestion resulting from our primary data collection.
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Coworking Space
On of our primary suggestions was to advertise Jo&Joe as a coworking space.
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Pub Food
My team put emphasis on the hostel restaurant being pizza and bar food focused, which Jo&Joe went with.